“Career capital is a way to think about what skill sets a person has acquired and how they match what’s needed for the rest of the career journey. In particular, people need a pause from the busy day-to-day demands to assess their deficiencies, and embrace a plan to close the gap between where they are and where they want to be in three or five years. That assessment can cover functional expertise, marketing yourself, as well as goals such as learning new technologies and social media.” Accenture’s Nellie Borrero, managing director of Global Inclusion and Diversity
He doesn’t see Lenovo’s mission as catching up with Apple and Samsung but surpassing them. Been a while since we saw such honest and beautiful ambition. One can’t help but support it. I did just today buying my 13 year old nephew an S920. I asked his dad if he liked the phone which he received only a few hours ago. “He s so excited,” he said, ” he’s shaking!”
Lenovo on Moto aquisition: Our mission is to surpass Apple and Samsung
A few days ago, President Obama visited Costco. Not Walmart. Costco. Why? Costco had let a key piece of content be known. It paid its workers three times the minimum wage. That was something President Obama couldn’t help but take notice off, especially since he was about to say, in his State of the Union address that “America deserved a raise”.
Well Costco’s profile certainly got one. Through a key piece of content. A simple fact – it pays its workers three times what it needs to – by law!
This is the power of content and why our goal at Insanity is to help our clients understand and leverage it for their benefit. Contact us to develop a content strategy for you. Who knows what it could lead to. Maybe, even a visit from the President of the United States of America!
Things that get talked about, aren’t always from big companies, with big budgets. On my last day in Mumbai, I went to a small little wine shop called Parry’s, and asked if they could deliver a dozen KIngfishers (a popular Indian beer) to my home since I thought I might call a few friends over.
They could, and gave me their card, asking me to call whenever I needed beer or alcoholic beverage delivered home.
I don’t usually keep cards like these in my wallet – but this one I did. Parry’s was clever enough to list, on the card’s reverse, all the state’s dry days – when the sale or serve of alcohol is prohibited.
It got a lot of likes on Facebook and prompted several shares and comments. ¨Now we know when – not to visit Mumbai:) quipped a friend of mine – who is a big fan of the city’s curries.
Ideas that get talked about are the province of anyone today. And that’s what makes the age in which we live so special.
My friend Ramanuj Shastry, recently started Indian ad agency, Infectious. What they did for client Camlin (India’s Carandache) was pretty special I thought.
To bring in the Indian harvest festival of ¨Makar Sankranti¨, celebrated with kites being flown on rooftops and terraces across the country, the agency didn’t do an ad. They hired a professional kite maker instead, to run a workshop that showed children how to make a kite – after which they flew them, of course!
In an age where digital is ruling our lives, and starting to rule our childrens’ too, I thought Infectious and Camlin did a great job showing children what social truly is.
Not staring at your computer experiencing life vicariously, but going out and grabbing it with both hands – the way you do a kite!
Recently, I came across a tweet by a well respected Indian banking and investment company called Kotak Mahindra. Kotak’s tweet -¨check out what our juniors have to say about money – watch and be amazed.¨
Since Kotak is known for its investments, I thought the link would take me to a place where I could get an insight from its graduate freshers. This is valuable, since they see the world, and investment opportunity, the way an older person may not, necessarily.
I was hoping for new perspectives on what to do with my money, or what little I had, anyway.
Kotak disappointed, taking me to a page where all I got was a ¨fun¨ video of kids talking about money – that trivialised it to me.
Kotak’s message to me – ¨we wanna play in social media, but we don’t quite know how to yet¨
Tweets reveal more about you, or your company’s personality, than you might think they do. When Justine Sacco tweeted “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”, she revealed a side to her personality that was immature and silly. However the world saw it as threatening, intended and serious.
The result was #justinesaccohaslanded – a mob response by the Twitterati, who bayed for her blood, and ultimately got it – along with her resignation.
What Kotak Mahindra and Justine Sacco prove. Tweets deliver messages – including several hidden ones that you need to be aware off.